Expertise in core businesses The first pillar for GEODIS consists of capitalizing on the know-how and value creation of its four lines of business, whose diversity, complementarity and policy of business excellence should ensure constant commercial development that exceeds that of its market. The Group intends to ensure the growth of its core businesses by bringing more value to its customers and by taking account of the specific nature of each market. Each of these lines of business is organized according to its specific characteristics in order to optimize the level of service to customers. Accordingly, the Group made changes to its organization early in 2023, with the creation of a new Europe region combining the two previous European regions and a Global Contract Logistics line of business. In addition, a France Region was created, incorporating the Distribution & Express, Global Contract Logistics and Global Freight Forwarding lines of business. The Supply Chain Optimization activity is now an integral part of the Global Freight Forwarding line of business, in order to encourage synergies. This development enables GEODIS to combine expertise in its lines of business with detailed knowledge of regional conditions to achieve ever greater commercial and operational efficiency. Each core business also has its own capabilities for investment, combining different modes of holding and using assets to suit the situation (the “asset right” notion) and the spirit of innovation that drives the Group. Digital transformation Innovation and investment are central to the second pillar of GEODIS’s strategy, digital transformation. The Group focuses particularly on innovation in the areas of e-commerce and urban logistics. On the one hand, this transformation relates to the support functions in their drive for business excellence, management and internal control (grouped together in a dedicated transformation program called Odyssey). The pooling of data enables a more detailed performance analysis of the company’s activities and the development of new opportunities for cross-selling. On the other hand, digital transformation affects the lines of business at the heart of their operational processes: its purpose is to enrich their ranges of services with innovative digital solutions in order to create more value for the Group’s clients. For example, Upply, a digital marketplace that compares freight rates in real time, combines business expertise and data science to meet the demands of a changing logistics market. The start-up has continued to grow since its launch in 2018 with the addition of new features on the matchmaking platform for transporters and shippers. External growth The third pillar of the strategic plan is the Group’s external growth policy. GEODIS uses targeted investments to ensure sustainable growth. The desire for expansion is intended to provide a better response to the demands of the Group’s customers by supporting them in the development of their activities with an end-to-end service, whatever the configuration of their supply chain. It is reflected in an enhanced service offering and a stronger geographical presence in strategic markets (North America, Europe and South-East Asia). In a sector that is still largely fragmented, GEODIS seeks to consolidate its positions by targeting companies whose activities are complementary to those already developed. The acquisition in 2022 of Need It Now Delivers in the United States, a domestic transportation company, allows GEODIS to offer an end-to-end freight network from Europe and Asia to the United States. 18 2022 ACTIVITY AND SUSTAINABILITY REPORT 01 PROFILE AND AMBITION
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