1. Profile and ambition Seizing the opportunities of digital transformation The latest technological advances now make it possible to embrace an increasingly high portion of the complexity of the logistics industry, encompassing a significant number of distinct concepts required for present-day supply chain operations. Digital technology and other new technologies combine to intensify communication and data flows, providing better visibility of the arrival times of parcels and containers consigned to the Group by its customers. These communication flows must be secure, to protect customer data, but also resilient, to ensure an optimal level of service. The use of data captured, stored, transformed and then transmitted via the IT system and digital channels generates gains not only in functional, but also operational efficiency (optimized truck journeys, speed of last-mile deliveries, verification of transport conditions under stress – low temperature, real-time monitoring). Artificial intelligence is increasingly enabling GEODIS to make use of predictive models and suggest complementary logistics services from the Group’s catalog of offerings. GEODIS can thus develop cross-selling and build customer loyalty through end-to-end operations. On a more general level, digital technology also enables the Group to better integrate its ecosystem partners as it seeks to offer the most appropriate service to its customers. In addition, GEODIS is participating in the development of SDL (Shared Data Language), a standard for the world of logistics, in order to encourage the integration of “small” players within the value chain. The challenge is to limit the effects of lock-in by promoting free and fair competition and increasing the efficiency of the end-to-end logistics chain. 20 - 2023 ACTIVITY AND SUSTAINABILITY REPORT
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