Accurately balancing supply and demand management, optimizing inventory levels, and forecasting future needs is challenging.
2014 GEODIS turnover
In March 24 2015, Alain Picard, Chairman of the GEODIS Supervisory Board and Chief Executive Officer of SNCF Logistics, and Marie-Christine Lombard, Chief Executive Officer of GEODIS, announced the Group’s results. GEODIS’ revenue increased by 1% and is worth 6.871 billion euros in 2014.
On this occasion, they’ve presented the unique brand of GEODIS. Alain Picard said: "GEODIS approach matches the SNCF Group’s ambitions: to strengthen customer relationships, to develop our activities worldwide and to offer end-to-end solutions". Marie-Christine Lombard explains: "Our brand strategy is evolving to reaffirm our identity. This new brand architecture was imagined for our clients in order to meet their needs in terms of simplicity, efficiency and consistency through a unique brand that bears the same promise for all of our lines of business."
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