A new unified identity for GEODIS: unique branding will bring clarity and benefits to customers
GEODIS has united the commercial identity of its varied operations under a unique brand, reaffirming its position as a leader in the global freight transport and logistics sector. The existing brands, Geodis Calberson, Geodis Wilson, Geodis BM, Geodis Logistics and Geodis Supply Chain Optimization will disappear to be replaced by one stand-alone brand, GEODIS.
GEODIS sees the initiative as an opportunity to reaffirm its ability to offer a comprehensive end-to-end supply chain management service to its customers in 120 countries. This will be delivered through its five lines of business: Supply Chain Optimization, Freight Forwarding, Contract Logistics, Distribution & Express and Road Transport.
The new branding also includes a revitalized logo and slogan, illustrating the GEODIS promise of performance and growth. The phrase reflects the GEODIS mission to help its customers succeed by overcoming logistical constraints: ”We logistic your growth”
Marie-Christine Lombard, CEO of GEODIS, in announcing the new strategy said, "The evolution of our new brand will unify the constituent parts of our group and will clarify our common mission. This new brand architecture was designed with our clients’ needs for simplicity, efficiency and consistency at its core. It is a unique brand that bears the same promise for all of our lines of business. "
The new visual identity, including a modernized logo, signifies a common thread running through all the services offered by GEODIS. The brand architecture will be gradually rolled out from March, appearing on all buildings, vehicles, uniforms and communications across GEODIS. To give life to the new brand identity, an advertising campaign (which will include print media, TV, web and airport display advertising) will be launched in March in the French market as well as in Germany, Poland, China and the USA through 2015 and 2016.