There is a widespread view that, in the digital age, successful companies are those that manage to leverage the right technologies. Yet there is a second secret to their success: people.
Employers know that at the end of the day, human capital drives growth and innovation just as much as technology. When it comes to the ability to adapt to disruptive change, the human factor is all too often ignored Research by Accenture suggests that just 20% of CEOs are confident their organizations can respond to change over time.
Attracting the best and brightest is easier said than done. In the logistics sector, 92% of employers surveyed by ManGroup in 2020 believed they would have trouble recruiting.With unemployment levels at historical lows, and vacancies at record highs, companies are faced with an urgent talent shortage.
One reason companies are struggling to recruit talent is that young professionals have radically different expectations when it comes to their careers and work-life balance. For example, 98% of workers today want to have some form of remote or hybrid work— undoubtedly a result of the pandemic. And that’s just the tip of the iceberg; today’s employees have high expectations when it comes to all aspects of their jobs, whether it is company culture, HR provisions, workplace facilities or career advancement opportunities.
This means that good employer branding today means putting people first. To attract young talents, companies need to completely rethink their recruitment strategies . Here’s our take on this essential challenge.