Reliable and cost-effective last mile delivery
By providing reliable and cost-effective last mile delivery, successful retailers understand that they not only secure valuable sales, but also building loyalty that results in repeat customers. Even if a shopper selects Buy Online Pickup In Store (BOPIS), the knowledge that a retailer also offers ship from store can be valuable in safeguarding shopper loyalty. After all, customers appreciate direct delivery to their home, with 30% of US consumers reporting that home delivery is a very important option when deciding which brand they will buy from.
Another critical aspect of the supply chain is the ability for retailers to manage merchandise returns efficiently. In 2021, shoppers are expected to return twice as many items as they did during last year's holiday period, costing companies roughly $1.1 billion, according to Narvar Inc., a software and technology company that manages online returns for hundreds of brands. On average, people return 25% of items they buy online, compared with only 8% of what they buy in stores, according to Forrester Research’s online analyst Sucharita Mulpuru. For clothing it's even higher: about 30% of all clothing items purchased online are returned to the retailer. Because the value of fashion apparel depreciates by 20% to 50% over an 8-to-16-week period, it's critical to get returned items back in inventory quickly.