Rather than take on the initial costs and ongoing risks of setting up your warehouse automation systems, you may want to consider moving them elsewhere. As part of their end-to-end services, third-party logistics (3PL) providers can invest in automation technologies on your behalf. This significantly reduces costs and risks, making for a more attractive business case.
The 3PL provider, on the other hand, has a vested interest in making this investment. The growth of e-commerce and omnichannel, combined with the need to offer accurate end-to-end fulfillment services, leaves them no choice. If they want to attract high-growth companies entering new marketplaces, they must be able to provide services that live up to customers' expectations: omnichannel, 1-day deliveries, free returns, etc.