How I Use 7 GEODIS Golden Rules to Optimize Logistics

Remove friction. Win, support, and retain clients. Get paid for what we do. Deliver perfect services. Retain a high-quality workforce. Prioritize health and safety. Be a good citizen.

GEODIS uses seven "Golden Rules" that guide how we provide best-in-class logistics and supply chain services.


Our Director of Operational Excellence, Paul Ware, ensures that GEODIS follows best practices for packaging and customization services across the U.S. Here, he explores how our Golden Rules focus everything we do on delighting our clients and building strong relationships. 

Key takeaways


  • High-quality logistics services rely on strong, client-focused business principles
  • Supply chain companies must set demanding internal standards to deliver well for clients
  • Business principles must support the client's purpose, optimal processes, leading performance, and high-quality people
  • GEODIS demonstrates our business principles through our seven Golden Rules

1. Make it easy for the client to do business with us

Efficiency and convenience are vital. We achieve seamless experiences by optimizing processes, delivering outstanding customer service, and going the extra mile to understand the client’s needs. This helps us to build strong, trusted, and long-term relationships.


Operational excellence ensures that our processes are streamlined and efficient, making it effortless for clients to engage with us. From placing orders to receiving support, every interaction is designed to be friction-free, enhancing client satisfaction and loyalty.


2. Win, retain and develop profitable clients

Our focus is both on acquiring new clients and nurturing existing relationships. By understanding our client's needs and delivering value-added solutions, we retain them and grow profitability over time.


Operational excellence drives profitability by optimizing production processes, minimizing waste, and delivering high-quality products on time. This allows us to attract new clients and impress them through consistent performance and value-added services.


3. Always deliver a perfect service

Quality is our hallmark. We strive for perfection in every aspect of our operations, from product design to delivery. Continuous improvement and rigorous quality control measures ensure that we consistently exceed expectations.


Operational excellence focuses on continuous improvement and quality control. This approach ensures that our services meet or exceed client expectations. We strive for perfection across every aspect of supply chain services and client needs. As a result, we establish ourselves as a trusted, leading logistics provider in the marketplace.

Entering goods traceability

4. Get paid for what we do

Financial sustainability is crucial for our growth. We uphold fair and transparent billing practices, ensuring that we receive rightful compensation for our products and services, enabling us to reinvest in our operations.


Operational excellence supports efficient billing and invoicing processes, accurate tracking of work performed, and transparent client communications on pricing and payment terms. This ensures that we receive fair compensation for our products and services, contributing to our financial stability and growth.


5. Recruit, develop, and retain quality people

Our team is our greatest asset. We are committed to attracting top talent, providing comprehensive training and development programs, and fostering a supportive work environment. By investing in our people, we ensure a skilled and motivated workforce for the future.


Operational excellence relies on a skilled and motivated workforce who drive innovation and efficiency. By investing in recruitment, training, and employee development programs, we attract and retain top talent, fostering a culture of excellence and continuous improvement.


6. Ensure people's health, safety, and security everywhere at all times

Safety is non-negotiable. We prioritize the well-being of our employees, implementing robust safety protocols, conducting regular training, and maintaining a culture of vigilance. By creating a safe workplace, we protect our most valuable resource – our people.


Operational excellence prioritizes the health, safety, and well-being of employees through rigorous safety protocols, training programs, and compliance with regulatory standards. By maintaining a safe work environment, the company protects its workforce and minimizes the risk of accidents or disruptions to operations.

Forklift operator

7. Be a good citizen

As stewards of our community and environment, we are committed to ethical business practices and environmental sustainability. We actively engage in initiatives that contribute to the well-being of society, fostering trust and goodwill among stakeholders.


Operational excellence extends beyond the boundaries of the company to encompass our impact on society and the environment. By adopting sustainable practices, ethical business conduct, and community engagement initiatives, we demonstrate our commitment to corporate social responsibility. This enhances our reputation and long-term viability.


Each GEODIS Golden Rule aligns with operational excellence by emphasizing efficiency, quality, customer satisfaction, financial stability, employee well-being, and social responsibility.


By adhering to these Golden Rules, we enhance our operational efficiency and commit to excellence, integrity, and responsibility. We'll continue to embody these principles in everything we do, driving our organization towards greater success.


Find out more about Paul and how he's driving excellence in GEODIS on his LinkedIn page.

How GEODIS can help

GEODIS is one of the biggest warehousing and logistics providers in the U.S. and around the world. Here's what you can expect when you work with us:


  • Strategically located warehouses and distribution centers throughout the U.S.
  • More than 50 million square feet of storage space
  • Reach 99.5% of the continental U.S. in two days or fewer
  • A choice of multi-customer sites, logistics campuses, manual or automated warehouse solutions, and storage that's close to logistics hubs and your customers
  • Comprehensive value-added services
  • A wide and deep national, regional, and local carrier network
  • Integration with the full range of transportation, warehousing, and freight forwarding GEODIS services
  • Real-time visibility throughout the supply chain


Get in touch and learn how GEODIS can help you.