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09/14/2026

Implementing the GEODIS digital twin, and the technology behind it

Getting started with our digital twin is easy. We have a phased implementation approach that we refined through our pilot process.

Key takeaways

 

  • Our approach breaks implementation into three phases, with each providing benefits as we move towards the complete digital twin.
  • Implementation requirements are minimal because we handle the technology integration. No complex IT projects on your end. No system replacements or migrations.
  • Digital twin implementation doesn't end when the technology goes live. We continuously optimize the operations we manage for you.
  • All technical infrastructure is GEODIS-owned and managed. Client organizations don't need to modify their infrastructure or invest in additional technology.

This is the third and final article on how GEODIS uses digital twin technology in the warehouses we run for clients. Part 1 explained what a digital twin is, the problems it solves, and the two pillars that produced our pilot results. Part 2 covered virtual testing, near-real-time monitoring, and how all four pillars work together. This article explains how implementation runs, where the technology goes next, and the architecture behind it.

Implementing the digital twin

Getting started with our digital twin is easy. We have a phased implementation approach that we refined through our pilot process.

 

Phased rollout of the digital twin

Our approach breaks implementation into three phases, with each providing benefits as we move towards the complete digital twin.

 

Phase 1 focuses on foundation and planning. We start with predictive labor planning and capacity management. Since we use the GEODIS Warehouse Management System to run your operations, integration is straightforward, because we're connecting to the systems we already control. We integrate your order forecasts with our workforce calculation models. Our operations teams get visual dashboards showing staffing requirements, capacity usage, and potential bottlenecks. You see immediate value through more accurate workforce planning and cost control.

 

Phase 2 adds process intelligence. We activate the Celonis platform and connect it to the WMS and other operational data streams. The system begins mining historical performance data to identify what's working and how we can improve operations. Our dedicated analyst reviews the Celonis findings and filters them into the top five actionable improvements, so our operations team can focus on changes that actually move performance rather than getting overwhelmed by data.

 

Phase 3 brings advanced capabilities. Near-real-time monitoring goes live with 15-minute data refresh, giving our operations teams current visibility into your warehouse flow. The FlexSim virtual testing environment gets built, creating the 3D warehouse replica that lets us test major changes before implementation. This allows us to validate equipment decisions and optimize processes with confidence.

Discover how the GEODIS Digital Twin can optimize your operations and lower your costs. Get in touch with GEODIS.

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What we'll need from your side

Implementation requirements are minimal because we handle the technology integration. We manage both the warehouse operations and the WMS platform running them, which eliminates the complex third-party integrations that slow down implementations.

 

What we need from you:

 

  • Collaboration between your team and ours during the planning phase
  • Access to your order forecasts so our models can generate accurate predictions
  • Participation in review sessions as we optimize performance and share results

 

That's it. No complex IT projects on your end. No system replacements or migrations. The digital twin works with the GEODIS infrastructure already managing your operations.

 

The digital twin solution is available to GEODIS clients. Technology licensing, operational, and implementation costs will apply. Contact us to discuss pricing for your specific needs.

 

Ongoing optimization

Digital twin implementation doesn't end when the technology goes live. We continuously optimize the operations we manage for you. Our team monitors performance metrics and refines the system as your business evolves. Regular reviews identify new opportunities. As order patterns shift or volumes change, the digital twin adapts. When you introduce new products or modify fulfillment strategies, we update the models accordingly.

 

Our campus model with multi-client facilities means we often have available capacity and infrastructure already in place. This existing infrastructure supports faster deployment and provides instant scalability as your volumes grow.

 

This ongoing support ensures the digital twin continues delivering value as your business grows and changes.

 

Getting started

For existing GEODIS clients: Contact your account manager. They'll connect you with our digital twin implementation team to discuss your specific operations and timeline.

 

For companies evaluating 3PL providers: Schedule a consultation to learn how GEODIS's digital twin technology can optimize the warehouse operations we'd manage on your behalf. 

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Looking ahead

The digital twin we've built for our pilot client is just the beginning. We're expanding our capabilities to give our clients even more value for the warehouse operations we manage.

 

Machine learning will further enhance our predictive models. We're developing neural networks that predict labor performance with greater accuracy, using historical data patterns that humans can't easily detect. These ML models will improve our workforce forecasting and help identify capacity constraints even earlier.

 

AI-powered insights will make the technology more accessible. We're integrating natural language interaction into Celonis, letting operations teams ask questions and get instant answers from the system. Graph and flow visualizations will identify opportunities automatically, reducing the analyst workload while focusing on high-quality recommendations.

 

Multi-site optimization will extend these capabilities across our network. If you work with GEODIS in multiple locations, the digital twin can identify opportunities that span facilities. Inventory positioning, labor allocation, and capacity planning get optimized across your entire operation rather than site by site.

 

Our digital twin is our foundation for future innovation. As new technologies emerge in robotics, automation, and warehouse systems, the virtual testing environment lets us evaluate all of them without risk. Process intelligence identifies where changes will deliver the most value. Predictive planning ensures new capabilities integrate smoothly into your operations.

 

The warehouse operations we manage for you will continue evolving. Product launches will get more complex. Order profiles will shift. Volume patterns will change. Our digital twin adapts alongside your business, so that you always get the most out of your warehousing.

Talk to us about your way forward with digital twins. Get in touch with GEODIS.

Conclusion

Traditional 3PLs work the same way they always have. They forecast labor based on last year's numbers. They buy equipment based on vendor promises. They discover problems in yesterday's reports. That approach worked fine when customer expectations moved slowly. It doesn't work anymore.

 

Our digital twin changes the fundamentals. Predictive planning replaces guesswork. Virtual testing eliminates expensive mistakes. Real-time monitoring catches problems while you can still fix them. Process intelligence finds the efficiency issues hiding in your data. These four capabilities working together delivered $197K in annual savings and 18% more capacity for our pilot client, all through operational optimization rather than capital investment.

 

The shift changeover problem we found at 2 PM? Nobody knew it existed. The 12% pack efficiency improvement? It came from analyzing millions of transactions to spot patterns humans couldn't see. This is what systematic, technology-enabled optimization looks like in practice.

 

You need a 3PL provider who's investing in innovation on your behalf. Not just moving boxes efficiently, although we do that too. Your 3PL should be using advanced technology to make your operations measurably better.

 

Contact your GEODIS account manager to discuss how digital twin technology could work for your operations. If you're evaluating 3PL providers, get in touch to schedule a consultation. We'll show you what's possible when your logistics provider combines operational expertise with serious technology investment.

Technical appendix: digital twin methodology

This appendix provides technical details for evaluators who want to understand our digital twin architecture, technologies, and implementation approach.

 

Data architecture and integration

The digital twin consolidates operational data from multiple systems to create a unified view of warehouse performance. We integrate directly with the GEODIS Warehouse Management System that controls operations, pulling order data, inventory levels, task assignments, and completion timestamps. The Labor Management System contributes worker productivity metrics, attendance records, and performance data broken down by job category.

 

Additional data sources include:

 

  • Warehouse Control Systems for equipment status, conveyor throughput, and sortation metrics
  • RF gun scanning data capturing picking events, pack operations, and shipping confirmations
  • Locus robotics systems providing autonomous mobile robot performance data
  • Bastian automation equipment feeding in print operations and material handling metrics

 

Each technology operates on different refresh cycles based on its purpose. Predictive planning updates daily with weekly forward-looking forecasts. Process intelligence continuously collects data with monthly analysis cycles to identify long-term patterns. Virtual testing runs on-demand when modeling scenarios. Real-time monitoring refreshes every 15 minutes for near-real-time operational visibility.

 

Our technical integrations use several methods. Direct SQL database connections handle GWMS and LMS data since GEODIS controls those systems. API integrations connect automation equipment and robotics platforms. Python-based ETL pipelines running on dedicated servers transform and load data, with Python Airflow jobs managing the automation workflows. Azure Synapse serves as the consolidated data warehouse. For real-time monitoring, automated processes push data to Celonis Cloud every 15 minutes.

 

Process intelligence: Celonis platform

Celonis analyzes warehouse management system transaction logs using an object-oriented methodology. Each order becomes a tracked object moving through defined warehouse events, with the system recording order IDs, timestamps, and activity types at each stage.

 

The platform monitors specific warehouse operations including induct, Locus picking, detote, packing, Pandas sorting, and shipsorter stages. This granular tracking enables precise identification of where delays occur and where processes deviate from optimal workflows.

 

Celonis provides two primary dashboard views that our operations teams use daily. The Process Explorer tracks orders through warehouse blocks in real time, showing quantities and average times between events. The Variant Explorer analyzes process deviations to identify where actual workflows diverge from expected patterns. Both views support filtering by order type, quantity, and other parameters to drill into specific operational scenarios.

 

The platform automatically identifies process variants, conformance issues, cycle time problems, and efficiency opportunities. However, this analysis generates hundreds of potential findings. A dedicated process analyst reviews the Celonis output and filters it down to the top five most actionable improvements, the changes that will deliver significant impact with reasonable implementation effort. This filtering prevents operations teams from getting overwhelmed by data while ensuring they focus on high-value optimizations.

 

Virtual testing: FlexSim simulation

FlexSim is sophisticated 3D simulation software that GEODIS uses to model complete warehouse operations. The digital replicas include conveyors, picking stations, pack areas, sortation equipment, and worker movement patterns.

 

FlexSim's inbuilt conveyor models and warehouse components simplify the creation of accurate simulations. We can test equipment performance, model order flow patterns, and predict where bottlenecks will emerge under different volume scenarios. The system enables virtual testing of equipment changes, layout modifications, and process adjustments before implementing anything in the physical warehouse.

 

Key capabilities include:

 

  • Scenario testing for "what-if" analysis without disrupting live operations
  • Python control interface for automated test execution and parameter adjustments
  • Database connectivity for near real-time monitoring integration with operational models
  • Visual representation showing simulation results through graphs and dashboards
  • Performance comparison between different configurations

 

The system uses color-coded visualization to make capacity constraints immediately apparent. Red highlighting indicates bottlenecks where demand exceeds capacity, allowing operations teams to identify problems before they occur in actual operations.

 

Predictive planning: machine learning algorithms

GEODIS combines traditional formula-based workforce calculations with advanced machine learning forecasting. The system uses two primary algorithms selected for their specific strengths in warehouse operations.

 

Prophet Algorithm is Facebook's open-source forecasting tool that automatically detects seasonal patterns, holiday effects, and trend changes in operational data. It provides reliable results for longer-term strategic planning and handles external factors like holidays and peak periods effectively.

 

NHiTS (Neural Hierarchical Interpolation for Time Series) represents our more advanced forecasting approach. This neural network architecture was specifically designed for time series forecasting and demonstrates superior accuracy for warehouse operations. The algorithm detects subtle productivity patterns that other methods miss and is easier to tune for individual work categories like picking, packing, and sorting. It excels at long-term forecasts where traditional methods struggle.

 

Both algorithms analyze historical volume and labor data combined with external variables including holidays, peak dates, and product launch schedules. The forecasting works across multiple time horizons, providing strategic planning with 365-day forward visibility (refreshed weekly) and tactical planning at the next-day and next-hour level for immediate staffing decisions.

 

The system calculates labor requirements by job category, breaking down exactly how many pickers, packers, and other roles are needed. Integration with the GEODIS WMS enables continuous model updates as actual performance data flows in. This creates a self-improving system where better predictions lead to tighter labor planning and earlier identification of capacity constraints.

 

Implementation requirements

GEODIS manages both the warehouse operations and the underlying technology platform, which simplifies implementation considerably.

 

For existing GEODIS clients, implementation requires:

 

  • Access to order forecasts and demand planning data
  • Collaboration between client teams and GEODIS operations teams
  • Participation in review sessions and optimization meetings as the system is refined

 

For companies transitioning to GEODIS from another provider, the process requires:

  • Historical operational data from the previous provider (if available)
  • Order forecast data and seasonal volume patterns
  • Product mix and SKU information
  • Service level requirements and operational priorities

 

GEODIS can build effective digital twins even without comprehensive historical data. The machine learning models improve rapidly as they collect actual performance information from live operations. Initial forecasts may be less precise, but accuracy increases within weeks as the system learns actual productivity patterns.

 

All technical infrastructure is GEODIS-owned and managed. The digital twin components run on our Azure cloud environment with built-in redundancy and security controls. GEODIS establishes the SQL connections and data integration pipelines during implementation. Client organizations don't need to modify their infrastructure or invest in additional technology.

 

 

Previously in this series: Part 1, what a digital twin is and what it delivered in our pilot. Part 2, testing changes before they happen and catching problems as they form.