Challenges for our baby care products client
Our client faced significant operational hurdles that were impacting both their efficiency and customer satisfaction:
- Highly manual operations: Their packaging process was labor-intensive and prone to inconsistencies
- Supply chain delays: Inefficient processes were causing delays in order fulfillment
- Brand trust: These issues were directly affecting customer satisfaction with specialty items
Packaging solution and approach
GEODIS analyzed our client's packaging operations and used several approaches to increase efficiency and enhance product quality:
- Complete packaging review and optimization to reduce complexity and materials
- Deconstructed and redesigned product collections to improve production efficiency
- Optimized gift pack SKUs for better consistency and throughput
- Introduced targeted automation for critical pain points in the warehousing and packaging process
- Redesigned line layout to accommodate more efficient product movement
- Strategically reduced hand labor requirements while maintaining product quality
- Enhanced personalization options, gift cards, and ribbon choices
Baby care products client results
Our packaging optimization and automation solutions delivered significant financial and operational improvements for our client:
- $140,000 annual cost reduction for baby care products through production efficiencies and packaging component improvements
- 16% overall cost reduction across the entire packaging program
- Enhanced customer satisfaction through improved packaging quality, personalization options, gift cards, and ribbon choices
The strategic combination of packaging redesign and targeted automation allowed our client to reduce costs while simultaneously improving the quality and consistency of their specialty gift products, resulting in delighted customers.
