Our beverage client
Our client is a beverage company with both direct-to-consumer (DTC) and retail operations.
Packaging challenges
Our client had several packaging challenges that we helped them solve:
- Plain packaging, inconsistent delivery, and damaged products were consistent customer pain points
- Samples, promotional items, and add-ins were often lost or discarded
- Packaging materials and labor costs were excessively high
- An inefficient packaging process limited production capacity
Packaging solution and results
The GEODIS team created a comprehensive packaging redesign that balanced brand requirements, customer experiences, and operational efficiency:
- Designed gift and transit packaging that allowed for automated assembly
- Reduced box size to maximize cost savings
- Refreshed gift options with a simplified approach
- Eliminated plastic tape and improved the unboxing experience
We achieved over $500K in annual cost savings for our client.
Our redesigned solution dramatically improved operational efficiency while enhancing the customer experience. The custom box passed Amazon ITSA testing standards, ensuring product protection throughout the supply chain.
Packaging industry differentiator
By taking a comprehensive approach to packaging design, we made multiple performance improvements at the same time:
- Line speed increased from 300 units per hour to 1,600 units per hour
- Reduced required labor by four headcount positions
- Achieved significant reductions in fiber, tape, and shipping costs
- Maintained brand identity while reducing costs
