
04/11/2025
Retail Logistics Case Study: Home Delivery Excellence
GEODIS helped a leading online home goods retailer achieve consistent 4.9/5 service ratings across 20+ locations while reducing their carrier network by 70%.
In the competitive world of eCommerce home goods delivery, service quality directly impacts customer satisfaction and brand reputation. When a major online furniture and home decor retailer worked with GEODIS for home delivery services, our performance excellence not only met their needs but also transformed their expectations for all carrier partners.
Key takeaways
- GEODIS consistently exceeded service metrics, prompting the retailer to raise performance standards for all carriers
- Our operational flexibility allows the client to scale delivery capacity from 15 to 30 routes in fewer than 24 hours
- Comprehensive audit and quality programs based on customer feedback drive continuous service improvement
- Our performance allowed the retailer to reduce the number of carriers needed by 70% while we expanded to manage 20+ of their distribution locations
Facts about our eCommerce client
- Online retailer specializing in home goods, furniture, and decor
- Extensive product catalog requiring diverse delivery capabilities
- National delivery network requiring consistent performance across multiple locations
- Customer experience-focused business model dependent on reliable final-mile delivery
Background with our client
The retailer and GEODIS began their home delivery partnership in 2016 with a modest 3-truck operation. The relationship was initially small in scale but built on our commitment to delivery excellence. As our consistent performance exceeded their service metrics, our collaboration expanded significantly over the following years.
Challenges for our eCommerce client
Our client faced several logistics challenges that needed comprehensive solutions:
- Inconsistent carrier performance: Managing over 28 carrier partners led to variable service levels and inconsistent performance metrics
- Below-standard service goals: Existing performance goals did not align with industry-leading standards, negatively affecting customer experience
- Management resource drain: The client's management spent excessive time handling service escalations due to performance issues

Home delivery solution and approach
GEODIS uses a comprehensive approach focused on service excellence:
- Comprehensive audit program: We created and carried out daily audits based on customer survey feedback and used service kits to continually improve performance
- Enhanced on-site management: We provided additional support and oversight in our client's operations to maximize efficiency
- Flexible scaling capabilities: Our client could expand on demand, through our ability to scale from 15 to 30 routes in less than 24 hours
- Deluxing program expertise: We traveled to the client's site to share deluxing best practices and collaborate on implementation—we rolled the program out to all of their facilities nationwide
E-commerce delivery results
More than eight years after our initial partnership began, GEODIS now manages over 20 locations for this retailer and continues to exceed service expectations. Our performance excellence has transformed their approach to carrier management:
- 55,000+ orders serviced per month
- 4.9/5 service expectation consistently met
- 20+ distribution locations managed by GEODIS
- 70% reduction in the number of carriers needed
With our higher-performing service reducing the need for multiple carriers by 70%, our client's management has shifted from reactive to proactive—allowing them to focus on strategic goals rather than service issues. GEODIS remains their largest and most preferred home delivery carrier.
How GEODIS can help
GEODIS is one of the biggest home delivery and transportation providers in the U.S. and around the world. Here's what you can expect when you work with us:
- Specialized final-mile delivery services for furniture, home goods, and oversized items
- Flexible capacity scaling to accommodate seasonal peaks and growth
- Comprehensive quality management systems with continuous improvement
- Dedicated account teams providing proactive solution development
- Carrier management expertise to optimize your transportation network
- Real-time visibility throughout your supply chain
Discover how we can help you exceed customer expectations while optimizing your home delivery operations. Get in touch with GEODIS to see how we can improve your final-mile delivery performance.
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