04/11/2025
Retail Logistics Case Study: Rapid Expansion
GEODIS helped a furniture retailer launch four new distribution facilities in just six months, expanding operations by over 100% while maintaining a 4.8/5 customer satisfaction score.
When faced with service failures from their incumbent provider, a premium furniture retailer needed a trusted logistics provider to rapidly take over and expand their distribution network. The retailer turned to GEODIS based on our history of consistently exceeding service expectations. What followed was an extraordinary expansion that transformed GEODIS into the retailer's largest home delivery provider in just six months.
Key takeaways
- Fast implementation is possible with the right logistics provider - from urgent request to fully operational in under 3 months
- Warehouse network expansion can happen concurrently across multiple locations when properly managed
- Service quality can be maintained even during periods of rapid growth and transition
- Strategic facility selection and resource deployment are critical to successful retail logistics expansion
Facts about our furniture retail client
- Premium furniture and home décor retailer
- Specializes in high-quality, sustainably sourced products
- Diverse product range including large furniture items and home accessories
- Strong emphasis on craftsmanship and durability
- Established retail presence with expanding distribution needs
Background with our furniture retail client
Our relationship with this premium furniture retailer began four years prior to this expansion project. Throughout our work together, GEODIS consistently exceeded service expectations, establishing a foundation of trust and reliability. When their incumbent logistics provider repeatedly failed to meet service requirements, the retailer approached GEODIS with an urgent request: take over part of their distribution network within just three months.
Challenges for our furniture retail client
The retailer faced a critical situation requiring immediate intervention and a partner who could deliver under pressure:
- Urgent timeline: The need to transition from an underperforming provider within just three months
- Complex consolidation: Inventory from four separate facilities needed to be consolidated into a single new operation
- Logistics capacity: The requirement to rapidly find suitable warehouse space that could accommodate significantly increased volume
- Implementation speed: The need to set up, staff, and operationalize a new facility while maintaining service levels
- Resource management: Hiring and training sufficient personnel to manage the expanded operation

Warehousing solutions for rapid expansion
GEODIS used our extensive warehousing network and implementation expertise to create a rapid deployment strategy:
- We took advantage of our access to over 50 million square feet of warehousing space across the U.S. to quickly identify a suitable solution
- We selected our existing 90,000 square foot facility in Edison, NJ as the ideal location for consolidation
- Within the compressed three-month timeline, our team:
- Modified the building specifically for furniture storage by removing existing racking
- Added appropriate labels and lanes for warehouse management system implementation
- Hired and onboarded more than 40 new team members
- Successfully received and consolidated inbound inventory from four separate locations
To ensure seamless collaboration and continuous improvement, our client's team was stationed on-site at the Edison facility, demonstrating a mutual commitment to our collaboration.
Furniture retail client results
The initial success of our rapid implementation laid the foundation for even greater expansion. What began as an urgent project to establish one new facility evolved into a major distribution network expansion:
- Four new facilities launched within the first six months of 2024
- 35% of the retailer's home delivery volume now managed by GEODIS
- 4.8/5 customer satisfaction score maintained throughout the expansion period
- Under 3 months from initial request to fully operational facility
- 100% growth in collaboration over just five months
- Network expansion from 3 to 6 facilities across 312,000 square feet of warehouse space
Most importantly, GEODIS has become the retailer's largest home delivery provider while continuing to exceed service expectations - proving that rapid expansion and quality service can go hand-in-hand with the right logistics provider.
How GEODIS can help
GEODIS is one of the largest warehousing and distribution providers in the U.S. and around the world. Here's what you can expect when you work with us for your retail logistics needs:
- Access to over 50 million square feet of strategic warehousing space across the U.S.
- Rapid implementation capabilities for urgent logistics transitions
- Scalable operations that grow with your business needs
- Custom-tailored warehousing solutions for furniture and specialty retail items
- Seasoned management in key distribution centers to service the entire U.S.
- Robust home delivery networks with proven service excellence
- Dedicated implementation teams with deep retail logistics expertise
- Flexible service customization options to meet your specific requirements
When you need to expand your distribution network or improve your logistics performance, GEODIS delivers solutions that support your growth while maintaining the service quality your customers expect. Get in touch with GEODIS to discuss how we can optimize your retail logistics operations.
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